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Country Report

Dog and Cat Food Packaging in

Dog and Cat Food Packaging in Italy

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Owners showing a preference for small pack sizes that offer variety and convenience

Dog and cat food packaging in Italy continues to see rising demand for smaller sizes across different pack types, with pet owners increasingly focusing on buying single-serve portions of pet food in both flexible packaging and aluminium trays. This can in part be attributed to the country’s ageing population and urbanisation, with these trends favouring the ownership of smaller dogs.

Packaging increasingly used to communicate product features and benefits

With more and more consumers seeing dogs and cats as family members, rather than simply as pets or animals, they are increasingly transposing consumption trends in human food to pet food. This is highly visible in the growing demand for higher-quality offerings featuring natural ingredients and monoprotein and grain-free diets.

Popularity of cat treats continues to drive usage of squeezable plastic tubes

Cat treats is expected to again be the fastest-growing category in cat food in current value terms in 2020, albeit from a low base. This is reflected in squeezable plastic tubes being one of the most dynamic pack types across dog and cat food packaging.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog and Cat Food Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog and Cat Food Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog and Cat Food Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Italy?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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