Dog and cat food packaging in Italy continues to see rising demand for smaller sizes across different pack types, with pet owners increasingly focusing on buying single-serve portions of pet food in both flexible packaging and aluminium trays. This can in part be attributed to the country’s ageing population and urbanisation, with these trends favouring the ownership of smaller dogs.
With more and more consumers seeing dogs and cats as family members, rather than simply as pets or animals, they are increasingly transposing consumption trends in human food to pet food. This is highly visible in the growing demand for higher-quality offerings featuring natural ingredients and monoprotein and grain-free diets.
Cat treats is expected to again be the fastest-growing category in cat food in current value terms in 2020, albeit from a low base. This is reflected in squeezable plastic tubes being one of the most dynamic pack types across dog and cat food packaging.
Moving into 2020, the pet humanisation, wellness and premiumisation trends were continuing to underpin the development of pet care. This was leading to increased segmentation in the pet food offer, with consumers’ looking for products that respond to their pet’s special nutritional needs.
As in other industries, sustainability is gradually being seen in dog and cat food, not least because it is an increasingly important factor in owners’ purchasing decisions. However, it is still difficult to reconcile the legal requirements and maintain the freshness of products with the use of sustainable materials, such as paper.
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Understand the latest market trends and future growth opportunities for the Dog and Cat Food Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dog and Cat Food Packaging research and analysis database.
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