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Learn moreJun 2018
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With South African consumers under pressure owing to a decline in disposable income, the key trend in 2018 is more economical pack sizes. Consumers have started buying larger packs, particularly those owners with more than one pet, as they provide a long-term cost benefit, especially in regard to dry dog and cat food.
Stand-up pouches packaging recorded only slight growth within dog and cat food in 2018, which can be linked to the country’s weak economic growth, with metal food cans generally being a more affordable option. There was also a drop in demand for imported wet cat food pouches from brands such as Whiskas and Friskies, as well as those from premium brands such as Hill’s Science Diet, Eukanuba, Iams and Royal Canin as a result of the fluctuating rand.
Due to the growing pet humanisation trend, there is expected to be an increase in sales of premium dog and cat food, but due to the higher price of these products consumers may well turn to smaller pack sizes, which are more affordable. Retailers are already offering premium private label options; for example, Woolworths has a Posh Pets range, which comes in stand-up pouches.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog and Cat Food Packaging industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog and Cat Food Packaging industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.