The country of a product’s origin is becoming increasingly important to Swedish consumers, not least as a quality assurance. Trade interviews have confirmed that pet owners are wanting Swedish or at least European ingredients and want to avoid meat from countries or regions with agricultural laws that are perceived as less rigid, for example Asia Pacific.
There continues to be a move away from metal food cans to aluminium/plastic pouches in wet pet food amid environmental as well as health concerns. The trend is exemplified by the Swedish brand Bozita, as its wet cat food is not available in metal cans.
Some smaller pack sizes in both cat treats and dog treats are becoming more common. Such packaging is becoming more exclusive and presenting more expensive products at the same price as larger packs.
The value share of internet retailing continues to increase in dog and cat food sales, helped in 2020 by the COVID-19 pandemic and a desire among many consumers to avoid trips to physical stores. Even though Swedes are happy to spend money on their pets, they still demand value for money and so appreciate the competitive prices of internet retailers, along with the convenience of having often bulky packs delivered to their homes.
The private label share continues to grow in dog and cat food, and in cat food in particular. Retailers are quick to copy the innovations of leading brands, which is helping to lower the perceived quality differential between private label lines and brands.
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Understand the latest market trends and future growth opportunities for the Dog and Cat Food Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dog and Cat Food Packaging research and analysis database.
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