Convenience is a major selling point for pet food packaging. Features such as portability, easy opening and no-mess dispensing positively influence consumers’ purchasing decisions.
The increasing use of see-through packaging demonstrates a strong focus on positioning a product as authentic within dog and cat food. Making the product/ingredients clearly visible allows the potential customer to judge the quality within, with consumers interested in how pet food is produced.
Pet food manufacturers will not only be active in terms of new packaging introductions, but are set to invest in the redesign of existing packaging. This trend will be reinforced by the increasing popularity of the premium pet food segment over the forecast period in Switzerland, with more repackaging initiatives aiming to enhance brand premiumisation.
Pet owners and consumers in general are becoming increasingly aware of the impact of packaging, and therefore brand owners are focusing on offering greener packaging, using either recycled plastics or lighter packaging. The trend for dog and cat food packaging is thus towards greater sustainability.
Flexible packaging is set to remain the dominant pack type in dog and cat food packaging and is expected to continue growing over the forecast period. The popularity of flexible packaging will continue to be linked to its versatility, low unit cost and lightness in weight.
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Understand the latest market trends and future growth opportunities for the Dog and Cat Food Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog and Cat Food Packaging industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Dog and Cat Food Packaging research and analysis database.
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