According to the Euromonitor International Lifestyles survey on consumers’ shopping preferences, in 2019 17% of UK consumers said they feel good when buying ecofriendly or ethically-conscious products, with this trend believed to drive sales within pet care. Indeed, the growth of brands such as Lily’s Kitchen, using recyclable aluminium trays and tins instead of pouches for its wet food products, or Pooch & Mutt, which offers its wet food in Tetra Pak carton pouches, which are fully recyclable, can be considered as evidence of this.
The huge damage to the environment caused by plastic waste continues to remain heavily in the spotlight in the UK, with the government even having announced that it would introduce a new tax on produced or imported plastic packaging. This would be likely to apply to all plastic packaging that does not include at least 30% recycled content.
Single-serve pouches, arguably one of the most problematic packaging types, due to not being recyclable, is one of the best-selling pack types in dog and cat food, with penetration of this type of packaging expected to further increase over the forecast period. This opens up a major debate within the industry, as the general focus seems to be greater efforts to use more sustainable products, packaging and manufacturing, but the increasing use of single-serve pouches goes in the opposite direction.
Falling dog ownership will be one of the main reasons behind the stagnation or slight declines expected in dog and cat food packaging in retail unit volume terms in the coming years. Increasing urbanisation makes it difficult for people to keep large pets when living in smaller, often rented, properties.
With the ongoing pet humanisation trend, premium dog food has been growing as dog owners look for high-quality products, albeit still at affordable prices. This desire for value for money was supported by the internet retailing channel and benefited pack sizes such as 17kg in dry dog food, with consumers increasingly opting for the convenience of home delivery and one-click online shopping.
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Understand the latest market trends and future growth opportunities for the Dog and Cat Food Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dog and Cat Food Packaging research and analysis database.
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