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Dog and Cat Food Packaging in Turkey
Aug 2018
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Executive Summary
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PROSPECTS
Increasing sensitivity to and awareness of pet health drives pet food packaging
The development of packaging by the main players in Turkey was effected by increasing awareness of and sensitivity to pet health nutrition. As a result of the growing preference for practicality and as a way controlling the portions pets are fed, single-serve pouch bags in the aluminium/plastic format with peel off closures continued to register a strong performance.
Pouches and aluminium trays benefit from the increasing preference for wet cat food
Leading companies such as Lider Pet, Mars Inc, and Nestlé launched new product series in aluminium trays or pouches, taking advantage of the trends favouring wet cat food consumption. This type of packaging gives products an appearance of extra quality and added value, which become some of the key selling points.
Online channels to support the development of multipacks
Multipacks are peaking in Turkey due to the larger sizes these products tend to have and the convenience they provide given the easiness in serving this type of food to pets. The freshness which a just-opened food product provides to pets is another key driver of this positive performance.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog and Cat Food Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog and Cat Food Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog and Cat Food Packaging in Turkey market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What are the major food pack types and how are they performing in Turkey?
- How are consumption trends impacting the food packaging landscape?
- What have been the key trends seen in new packaging developments?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaging market research database.
Want to find out more about this report?
Request more informationTable of Contents
HEADLINES
PROSPECTS
Increasing sensitivity to and awareness of pet health drives pet food packaging
Pouches and aluminium trays benefit from the increasing preference for wet cat food
Online channels to support the development of multipacks
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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