Dog Food in Asia Pacific

December 2021

Sales of dog food continued to increase in Asia Pacific in both 2020 and 2021, although growth rates did slow slightly during the Coronavirus (COVID-19) pandemic. Dry dog food continues to dominate sales, in a region in which a number of countries still have very low per capita consumption and prepared food sales rates, although these factors offer strong potential for industry players to try and persuade dog owners to switch from using home-made dog food or scraps to prepared products.

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Key findings

Sales continue to grow at healthy rates

The dog population in Japan is in ongoing decline, while it also shrank in China during the pandemic in 2020 and 2021, with much slower growth expected for China over the forecast period than in the pre-COVID-19 years. This is naturally having an impact on dog food sales, with value growth slowing slightly in the last two years, but nevertheless remaining on a firm upward trajectory.

Segmentation a key driver of value growth

In Japan, one of the most well-developed dog food markets in the regions, aside from therapeutic dog food catering to different health issues, there is also growing segmentation within dog food in general, with products targeting different breeds and different age groups. This helps manufacturers to manage the volume sales declines, with products targeting smaller breeds often coming in smaller pack sizes but retailing at similar prices to larger packs targeted at larger dogs. Creating a more personalised approach to dog food is also helping to add value, with Japanese dog owners keen to provide the best for their canine companions.

E-commerce continues gaining share

E-commerce recorded strong growth during the pandemic, particularly during lockdown periods, but also with consumers looking for ways of minimising their exposure to the COVID-19 virus. Internet retailing now accounts for almost two thirds of sales in China and South Korea and more than a third of sales in Asia Pacific as a whole, with companies continuing to become more digitally active.

Strong growth expected over the forecast period

China, the biggest market, will be driving overall regional growth, but dynamic growth will also be seen in Vietnam, Indonesia and India. Dog treats and mixers will be the most dynamic category in 2021-2026, helped by the pet humanisation trend and owners’ general desire to reward their dogs with treats, particularly if they can boast functional claims such as supporting teeth and bone health.

Introduction

Scope
Key findings

Regional Overview

Asia Pacific recording strong growth in dog food sales
Uninterrupted strong growth for dog food in Asia Pacific
China dominates the new value sales as Japanese sales decline
Dry dog food still dominates the regional market in Asia Pacific
Mid-priced and premium dog food driving new sales over 2016-2021
Growth slows a little but remains healthy during the pandemic
E-commerce continues gaining share in regional dog food sales
E-commerce accounts for almost two thirds of sales in China

Leading Companies and Brands

Local players gaining share in the Chinese market
Mars still the clear leader at a regional level, despite losing share
Japanese players offering added value through natural products
Crazydog continues moving up the rankings

Forecast Projections

Further strong growth expected in Asia Pacific over the forecast period
Dog treats and mixers to be most dynamic in 2021-2026

Country Snapshots

China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape
Vietnam: Market Context
Vietnam: Competitive and Retail Landscape
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