Dog Food in Latin America

December 2021

Coronavirus (COVID-19) resulted in improved performances for dog food in many of the region’s countries, with consumers spending a lot more time at home with their pets than usual. The forecast period is expected to see generally higher annual growth rates than in 2016-2021, with higher spending on their pets having become engrained in many owners’ routines, as well as a general move to more expensive products such as treats or premium dry and wet food.

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Key Findings

Healthy sales increases over the historic period

Dog food sales were increasing in Latin America in the pre-pandemic period, driven by growth in Brazil, with Chile, Mexico and Peru also adding new sales. The scenario in Argentina was different, with sales declining here as consumers’ disposable incomes came under pressure due to an ongoing recession.

Pandemic helps drive stronger growth in 2020

Most markets in the region, including Brazil, the biggest, saw improved year-on-year performances in 2020, when COVID-19 hit the region. Although the measures taken to control the spread of the virus created a worrying financial situation for many consumers, home seclusion was a key driver behind a rise in pet adoptions and the humanisation trend in Brazil, for example, as owners had more time and closer contact with their pets at home. Spending a considerable amount of time with their pets was stimulating an increase in demand for dog treats, for example.

E-commerce grows, but still a relatively small channel

The sales share held by the e-commerce channel recorded strong growth during the pandemic, with consumers looking for ways of minimising their potential exposure to the COVID-19 virus, and also appreciating the ease and convenience of online shopping. However, given most of the main dog food distribution channels were able to remain open throughout the pandemic, store-based retailing has continued to dominate sales in Latin America.

Strong growth expected over the forecast period

Dog food is expected to record healthy annual value growth rates over the forecast period. Trends such as pet humanisation, increasing segmentation of the offer and rising health awareness will help drive growth, as will the fact that many owners were spending more time with their pets during home seclusion due to the pandemic, adopting the habit of, where possible, spending more on their canine family members during this period.

Introduction

Scope
Key findings

Regional Overview

Latin America recording above-average growth in dog food sales
Pandemic results in a sales spike for dog food growth in 2020
Brazil drives the overall regional performance in 2016-2021
Dry dog food still dominates regional sales in Latin America
Mid-priced dry dog food driving new sales over 2016-2021
Brazil’s booming 2020 sales boost the overall 2016-2021 performance
Although e-commerce records strong growth during the pandemic…
…store-based retailing still dominates dog food sales

Leading Companies and Brands

Competitive landscape becoming more concentrated in Brazil
Mars and Nestlé investing in Mexican production facilities
Brazil the main revenue generator for companies operating in the region
Pedigree still leads the way in Latin American dog food

Forecast Projections

Strong value growth expected for dog food over the forecast period
Treats and mixers to show dynamic growth in 2021-2026

Country Snapshots

Argentina: Market Context
Argentina: Competitive and Retail Landscape
Brazil: Market Context
Brazil: Competitive and Retail Landscape
Chile: Market Context
Chile: Competitive and Retail Landscape
Colombia: Market Context
Colombia: Competitive and Retail Landscape
Mexico: Market Context
Mexico: Competitive and Retail Landscape
Peru: Market Context
Peru: Competitive and Retail Landscape
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