Dog food in Middle East and Africa

July 2021

Despite difficult financial conditions brought on by the COVID-19 pandemic, humanisation and premiumisation are widespread across the region. Historically, dog ownership was very low for several reasons; however, consumers are increasingly receptive to the idea, since education has increased regarding ownership. The pandemic forced retailers to up their game in terms of e-commerce, and it is expected that the shift online will continue over the forecast period.

USD 1,325
Request More Information

Key findings

Pet humanisation continues, despite financial hardship

Pet humanisation is widespread across the region. Despite difficult financial conditions brought on by the COVID-19 pandemic, dog owners continue to humanise their dogs. Consumers seek affordable ways to make food more palatable, while also rewarding good behaviour with treats and snacks. Dogs are becoming part of the family and their diets are geared towards longevity so as ensure the pet is around for a long time.

Premiumisation continues to gain momentum

Premiumisation continues to gain momentum across the region. As education improves, consumers who can afford to are buying more premium dog food to ensure the health and wellness of their dog. Furthermore, consumers believe by using more premium food their dogs will live longer.

Increase in dog ownership spurs demand for dog food

Historically, dog ownership was very low in the Middle East, due to several reasons, such as culture, climate and living conditions. Consumers are, however, increasingly receptive to the idea, since education has increased regarding ownership. This has led to growth in demand for dog food. Social media has played a pivotal role in increasing ownership rates in the Middle East, with influencers posting about themselves adopting a pet during the pandemic.

The COVID-19 pandemic has significantly boosted e-commerce

The pandemic forced retailers to up their game in terms of e-commerce, and it is expected that the shift online will continue over the forecast period. As consumers resume their busy lifestyles post-COVID-19, automation of pet food purchasing will become more important. The nature of dog food makes it ideal for automation through subscription models via e-commerce platforms. Delivery of dog food to the customer every month will make purchasing more convenient for time-poor consumers.

Introduction

Scope
Key findings

Regional Overview

Middle East and Africa small but shows potential
Demand for dog food on the rise thanks to a growing pet dog population
Dry dog food most prominent, thanks to affordability
Humanisation and education boost demand for dog food
Premiumisation and humanisation drive sales in the region…
….as cultural attitudes towards dogs as pets in the region change
Pandemic boost e-commerce sales across the region…
….as consumers look for safer alternative to shop for their pets

Leading Companies and Brands

Top five companies dominate dog food in Middle East and Africa
Pandemic boost economy brands due financial constraints
Local players in Israel gain market share in region by meeting demand
Large breed dogs in South Africa boost demand for affordable dog food

Forecast Projections

Growth potential exists as dog ownership increases across the region
Opportunities lie in e-commerce, automation and health and wellness

Country Snapshots

Morocco: Market context
Morocco: Competitive and retail landscape
Israel: Market context
Israel: Competitive and retail landscape
Egypt: Market context
Egypt: Competitive and retail landscape
Saudi Arabia: Market context
Saudi Arabia: Competitive and retail landscape
United Arab Emirates: Market context
United Arab Emirates: Competitive and retail landscape
South Africa: Market context
South Africa: Competitive and retail landscape

Pet Care

This is the aggregation of pet food and pet products.

See All of Our Definitions
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page