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Country Report

Dog Food in

Dog Food in Russia

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Overall growth is forecast for dog food

Traditionally, dogs were treated as guards in Russia and were owned largely for practical reasons. This is still often the case in rural areas, which explains the low prepared gap, with negligence towards such dogs’ diets.

Little change in type and split by price platform

Despite the growing variety of dog food types and formats in Russia, the category appears to be established. Dry dog food remained dominant at the end of the review period and the split of dry versus wet dog food is not expected to change over the forecast period.

Development of internet retailing favours dog food sales in larger packs

On average, dogs consume greater amounts of food compared to cats and other pets and are mostly fed dry food. Thus, dog owners tend to buy dog food in larger packs.

COMPETITIVE LANDSCAPE

Dog food in Russia remains highly concentrated

In 2017, nearly three quarters of all dog food in Russia was sold by three companies – Mars OOO, Nestlé Russia OOO and Hill’s Pet Nutrition OOO. Despite the strong concentration, the three leaders are expected to fight for even stronger positions within the category.

Domestic manufacturers fail to reach a significant value share in dog food

Domestic companies did not have notable success in dog food in Russia. In 2017, Alpintekh OOO and Raritet OOO were the only domestic companies among the top 10.

Premium non-therapeutic dog food sees more organic and holistic options

Before the economic crisis struck in 2014, an increasing presence of holistic, organic and natural products was observed in non-therapeutic dog food, including brands such as Champion Petfoods’ Acana and Orijen, or Petcurean’s Go! brand of dry cat and dog food. Not addressing any specific health issues, these products were marketed as extra natural and healthy.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Russia?
What are the major brands in Russia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Russia - Category analysis

HEADLINES

PROSPECTS

Overall growth is forecast for dog food

Little change in type and split by price platform

Development of internet retailing favours dog food sales in larger packs

COMPETITIVE LANDSCAPE

Dog food in Russia remains highly concentrated

Domestic manufacturers fail to reach a significant value share in dog food

Premium non-therapeutic dog food sees more organic and holistic options

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2013-2018
Table 2 Dog Population 2013-2018
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Dog Food by Price Band 2018
Table 4 Sales of Dog Food by Category: Volume 2013-2018
Table 5 Sales of Dog Food by Category: Value 2013-2018
Table 6 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Dog Food by Category: Value 2013-2018
Table 9 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Dog Food: % Value 2013-2017
Table 13 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 14 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 15 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 17 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Pet Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Increased consumer caution becomes a challenge for manufacturers

Low prepared gap leaves great opportunities for dog and cat food growth in 2018

Both domestic and international manufacturers show increasing interest in pet food

Modern grocery retailers and internet retailing compete successfully

Stable development of pet care is expected over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dog Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Overall growth is forecast for dog food

Little change in type and split by price platform

Development of internet retailing favours dog food sales in larger packs

COMPETITIVE LANDSCAPE

Dog food in Russia remains highly concentrated

Domestic manufacturers fail to reach a significant value share in dog food

Premium non-therapeutic dog food sees more organic and holistic options

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Dog Food in Russia - Category analysis

HEADLINES

PROSPECTS

Overall growth is forecast for dog food

Little change in type and split by price platform

Development of internet retailing favours dog food sales in larger packs

COMPETITIVE LANDSCAPE

Dog food in Russia remains highly concentrated

Domestic manufacturers fail to reach a significant value share in dog food

Premium non-therapeutic dog food sees more organic and holistic options

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Increased consumer caution becomes a challenge for manufacturers

Low prepared gap leaves great opportunities for dog and cat food growth in 2018

Both domestic and international manufacturers show increasing interest in pet food

Modern grocery retailers and internet retailing compete successfully

Stable development of pet care is expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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