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Country Report

Dog Food in

Dog Food in Russia

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The shift to prepared dog food supports sales of dry food

Dry dog food, which is favoured in Russia for its relatively low unit price, accounts for the most significant volume and value share of dog food. Sales of wet dog food are much smaller as this type is only occasionally added to a dry dog food base to make the meal more appealing for the pet.

Little change expected in price segments

Economy and mid-priced dog food is expected to continue to dominate overall sales. Although new products appear in different price segments, and competition in the premium segment is also tough, dog owners are unlikely to have enough extra income to upgrade their dog food purchases from economy to mid-priced or from mid-priced to premium brands.

Healthier and more natural dog food products set to appear as owners take more notice of what they feed themselves and their dogs

Premium non-therapeutic dog food is expected to see an increasing presence of holistic, organic and natural products. Despite the tough economic environment in Russia, such products are offered by several international brands, including Petcurean’s Go!, Berkley Natural Petfood, and Pet Food (UK) Ltd’s Barking Heads.

COMPETITIVE LANDSCAPE

Mars loses in value as price-conscious dog owners opt for cheaper, but quality brands

Mars Inc remains the dominant player in dog food, although it has experienced a slight decrease in its value share. Its key brands, Chappi and Pedigree, which dominate the economy and mid-priced segments, respectively, in both dry and wet dog food, are experiencing growing pressure from other manufacturers, both international and domestic.

Nestlé focuses on premium brands with healthcare benefits

Second-placed Nestlé Russia OOO concentrates its efforts mainly in the premium segment with both therapeutic and non-therapeutic brands. Its key brands – Purina Veterinary Diets, Purina ONE, and Purina Pro Plan – have noticeably gained value share due to their marketing activities and distribution growth.

Investment in local production shows the commitment of domestic players to gaining share

Domestic players do not have a significant presence in dog food in Russia. They have an insufficient technological base to compete with international brands in terms of quality, thus cannot perform successfully in mid-priced and premium segments.

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Dog Food Market Sample Report Dog Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dog Food in Russia?
What are the major brands in Russia?
How fast are consumers trading up to prepared dog food?
How have pet specialists fared in recent years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Dog Food in Russia - Category analysis

HEADLINES

PROSPECTS

The shift to prepared dog food supports sales of dry food

Little change expected in price segments

Healthier and more natural dog food products set to appear as owners take more notice of what they feed themselves and their dogs

COMPETITIVE LANDSCAPE

Mars loses in value as price-conscious dog owners opt for cheaper, but quality brands

Nestlé focuses on premium brands with healthcare benefits

Investment in local production shows the commitment of domestic players to gaining share

CATEGORY INDICATORS

Table 1 Dog Owning Households: % Analysis 2014-2019
Table 2 Dog Population 2014-2019
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Dog Food by Price Band
Table 4 Sales of Dog Food by Category: Volume 2014-2019
Table 5 Sales of Dog Food by Category: Value 2014-2019
Table 6 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Dog Food: % Value 2014-2018
Table 11 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 12 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 13 Distribution of Dog Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Pet Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumers’ economic caution continues to challenge pet care manufacturers

Russian consumers are generally very rational in terms of spending and try to save.

Owners’ attachment to their pets offers opportunities for manufacturers

More domestic manufacturers enter the competition

Modern retail and internet retailing do best but offline chain expansion holds prospects

Pet care expects steady development

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Dog Food in Russia

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Executive Summary

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PROSPECTS

The shift to prepared dog food supports sales of dry food

Little change expected in price segments

Healthier and more natural dog food products set to appear as owners take more notice of what they feed themselves and their dogs

COMPETITIVE LANDSCAPE

Mars loses in value as price-conscious dog owners opt for cheaper, but quality brands

Nestlé focuses on premium brands with healthcare benefits

Investment in local production shows the commitment of domestic players to gaining share

Samples

Overview

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Table of Contents

Dog Food in Russia - Category analysis

HEADLINES

PROSPECTS

The shift to prepared dog food supports sales of dry food

Little change expected in price segments

Healthier and more natural dog food products set to appear as owners take more notice of what they feed themselves and their dogs

COMPETITIVE LANDSCAPE

Mars loses in value as price-conscious dog owners opt for cheaper, but quality brands

Nestlé focuses on premium brands with healthcare benefits

Investment in local production shows the commitment of domestic players to gaining share

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumers’ economic caution continues to challenge pet care manufacturers

Russian consumers are generally very rational in terms of spending and try to save.

Owners’ attachment to their pets offers opportunities for manufacturers

More domestic manufacturers enter the competition

Modern retail and internet retailing do best but offline chain expansion holds prospects

Pet care expects steady development

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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