2020 saw strong retail volume and current value growth in dog food, partly because consumers spent more time at home with their pets due to COVID-19 restrictions. 2021 is expected to see a slowdown in volume growth, returning to rates of increase similar to those seen earlier in the review period as the impact of the COVID-19 pandemic lessens along with the rollout of vaccination.
Dog treats and mixers recorded the highest current value growth in 2020, and this set to be maintained in 2021. This category is increasing faster than cat treats and mixers due to lower saturation.
Dog food in Russia continued to be led by major global manufacturers Mars and Nestlé in 2020. Nevertheless, both these players lost share in this year.
Dog food is expected to maintain solid retail volume growth throughout the forecast period, along with more dynamic current value growth rates due to continued price rises and premiumisation. The dog population is set to continue to see a slow increase, with the share of households using prepared food also likely to rise along with better education.
Although the share of private label remained low at the end of the review period, it is expected to see growth in dog food in the forecast period, due to the increasing quality of products and demand for cheap options. All the producers of private label lines are expected to expand their product ranges and increase the number of products available.
E-commerce, which developed strongly during COVID-19 in dog food, is set to continue to develop rapidly in the next three to five years, as consumers have already got used to new purchasing routines. The drivers of e-commerce are likely to be marketplaces, which are set to gain further popularity.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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