Dr Pepper Snapple Group (DPSG) is the world’s fifth-largest soft drinks company despite a near-total focus on Canada, Mexico, and the USA. Although highly reliant on a declining North American carbonates category, sales are growing due to strong positioning in mixers, and the recent purchase of Bai brands. This report looks at DPSG’s strategic positioning, brand portfolio, and considers its short-term future.
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Euromonitor International's report on Dr Pepper Snapple Group delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Dr Pepper Snapple Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dr Pepper Snapple Group.
Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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