Dr Pepper Snapple Group in Soft Drinks

October 2017

Dr Pepper Snapple Group (DPSG) is the world’s fifth-largest soft drinks company despite a near-total focus on Canada, Mexico, and the USA. Although highly reliant on a declining North American carbonates category, sales are growing due to strong positioning in mixers, and the recent purchase of Bai brands. This report looks at DPSG’s strategic positioning, brand portfolio, and considers its short-term future.

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Euromonitor International's report on Dr Pepper Snapple Group delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Dr Pepper Snapple Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dr Pepper Snapple Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Dr Pepper Snapple Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Overview

Key company facts
DPSG is one of the world’s largest soft drinks companies
The namesake brands drive sales
North America is responsible for the majority of sales
DPSG remains primarily focused on carbonates
But its carbonates holdings are very different to its rivals
DPSG is a distributor for numerous “allied brands”
SWOT: Dr Pepper Snapple Group

Competitive Positioning

Dr Pepper is the consistent number three player in North America
Sales of carbonates still growing in North America
Mixer growth should help keep carbonates volumes positive
Holding share in the troubled Mexican market
Operations also extend to other parts of Latin America
Summary: DPSG operations by region

Brand Strategy

Dr Pepper keeps growing at a time of slumping carbonate sales
Newly-acquired Bai grows in prominence
Canada Dry is North America’s biggest mixer brand
Schweppes also benefits from mixer growth
7-Up tries to re-position itself as a mixer
A&W leads in the troubled root beer category
Snapple juices grow faster than RTD Teas
Juice performance overall is going in two different directions
Bottled water strategy focuses on carbonated offerings
New plant is a vote of confidence in Peñafiel
Body Armour could be the next allied b rand to be purchased
Brand Strategy: Summary

Future Outlook

DPSG well-positioned going forwards in North America
Adapting to the low-sugar future
Reliance on North America exposes company to political risk
Looking beyond North America: Possible routes to take

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

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