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Country Report

Drinking milk products in

Drinking Milk Products in Macedonia

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Negative demographic trends tend to limit the volume growth of drinking milk products as there are fewer regular consumers. On the other hand, health and wellness trends, coupled with local consumers’ continuously evolving diets in line with global weight management and wellbeing trends, frequently exclude dairy products, including drinking milk, and rely more on fruit, vegetables and non-animal protein.

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Amid the general trend towards substituting drinking milk for other types of healthy food, semi skimmed shelf stable milk is an exception and a true winner thanks to the effects of health and wellness trends. In 2018, semi skimmed shelf stable milk achieved the highest retail current value growth, primarily due to increased volume demand by health and wellness enthusiasts who prefer taking their cereals with drinking milk which contains less fat.

Two new brands enter targeting lactose-intolerant milk drinkers

Lactose intolerance, or lactose malabsorption, is a well-known condition, being the inability to fully digest the sugar (lactose) in milk. It results in diarrhoea, gas and bloating after consuming dairy products, especially drinking milk.

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

IMB Mlekara Bitola ad is Macedonia’s largest dairy manufacturing company. It dominates drinking milk products with a significantly increasing value share, partly as a result of the gap left by the withdrawal of the Dukat brand which the company was quick to occupy together with several other players.

Croatian Vindija ranks second in drinking milk products

Croatian company, Vindija dd, in second place lags behind dominant IMB Mlekara Bitola ad in terms of value share, but is closely followed by domestic company Zdravje Radovo doo. Vindija’s value share of drinking milk products increased in 2018 as the company improved the distribution of its shelf stable milk products sold under the Z Bregov brand name.

Domestic companies and private label increase their share

In 2018, domestic companies increased their overall value share of drinking milk products thanks to the great improvements in the value share of dominant IMB Mlekara Bitola ad and those of Zdravje Radovo doo, Sütas AS and Mlekara Tetovo ad. The majority of drinking milk products sold locally are brands manufactured in Macedonia, while the remainder are regional brands by companies such as Vindija dd, Imlek AD, Ljubljanske Mlekarne dd, and Niska Mlekara ad.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in North Macedonia?
What are the major brands in North Macedonia?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Country Report

Drinking Milk Products in Macedonia

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Executive Summary

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PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

Samples

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Megatrends

Country Report

Drinking Milk Products in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

Samples

Overview

Why buy this report?

Samples FAQs about samples

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