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Learn moreAug 2018
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Negative demographic trends tend to limit the volume growth of drinking milk products as there are fewer regular consumers. On the other hand, health and wellness trends, coupled with local consumers’ continuously evolving diets in line with global weight management and wellbeing trends, frequently exclude dairy products, including drinking milk, and rely more on fruit, vegetables and non-animal protein.
Amid the general trend towards substituting drinking milk for other types of healthy food, semi skimmed shelf stable milk is an exception and a true winner thanks to the effects of health and wellness trends. In 2018, semi skimmed shelf stable milk achieved the highest retail current value growth, primarily due to increased volume demand by health and wellness enthusiasts who prefer taking their cereals with drinking milk which contains less fat.
Lactose intolerance, or lactose malabsorption, is a well-known condition, being the inability to fully digest the sugar (lactose) in milk. It results in diarrhoea, gas and bloating after consuming dairy products, especially drinking milk.
IMB Mlekara Bitola ad is Macedonia’s largest dairy manufacturing company. It dominates drinking milk products with a significantly increasing value share, partly as a result of the gap left by the withdrawal of the Dukat brand which the company was quick to occupy together with several other players.
Croatian company, Vindija dd, in second place lags behind dominant IMB Mlekara Bitola ad in terms of value share, but is closely followed by domestic company Zdravje Radovo doo. Vindija’s value share of drinking milk products increased in 2018 as the company improved the distribution of its shelf stable milk products sold under the Z Bregov brand name.
In 2018, domestic companies increased their overall value share of drinking milk products thanks to the great improvements in the value share of dominant IMB Mlekara Bitola ad and those of Zdravje Radovo doo, Sütas AS and Mlekara Tetovo ad. The majority of drinking milk products sold locally are brands manufactured in Macedonia, while the remainder are regional brands by companies such as Vindija dd, Imlek AD, Ljubljanske Mlekarne dd, and Niska Mlekara ad.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in North Macedonia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.