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Country Report

Drinking milk products in

Drinking Milk Products in Macedonia

20 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Negative demographic trends tend to limit the volume growth of drinking milk products as there are fewer regular consumers. On the other hand, health and wellness trends, coupled with local consumers’ continuously evolving diets in line with global weight management and wellbeing trends, frequently exclude dairy products, including drinking milk, and rely more on fruit, vegetables and non-animal protein.

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Amid the general trend towards substituting drinking milk for other types of healthy food, semi skimmed shelf stable milk is an exception and a true winner thanks to the effects of health and wellness trends. In 2018, semi skimmed shelf stable milk achieved the highest retail current value growth, primarily due to increased volume demand by health and wellness enthusiasts who prefer taking their cereals with drinking milk which contains less fat.

Two new brands enter targeting lactose-intolerant milk drinkers

Lactose intolerance, or lactose malabsorption, is a well-known condition, being the inability to fully digest the sugar (lactose) in milk. It results in diarrhoea, gas and bloating after consuming dairy products, especially drinking milk.

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

IMB Mlekara Bitola ad is Macedonia’s largest dairy manufacturing company. It dominates drinking milk products with a significantly increasing value share, partly as a result of the gap left by the withdrawal of the Dukat brand which the company was quick to occupy together with several other players.

Croatian Vindija ranks second in drinking milk products

Croatian company, Vindija dd, in second place lags behind dominant IMB Mlekara Bitola ad in terms of value share, but is closely followed by domestic company Zdravje Radovo doo. Vindija’s value share of drinking milk products increased in 2018 as the company improved the distribution of its shelf stable milk products sold under the Z Bregov brand name.

Domestic companies and private label increase their share

In 2018, domestic companies increased their overall value share of drinking milk products thanks to the great improvements in the value share of dominant IMB Mlekara Bitola ad and those of Zdravje Radovo doo, Sütas AS and Mlekara Tetovo ad. The majority of drinking milk products sold locally are brands manufactured in Macedonia, while the remainder are regional brands by companies such as Vindija dd, Imlek AD, Ljubljanske Mlekarne dd, and Niska Mlekara ad.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Macedonia?
What are the major brands in Macedonia?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Macedonia - Category analysis

HEADLINES

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Drinking Milk Products in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

Samples

Overview

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Table of Contents

Drinking Milk Products in Macedonia - Category analysis

HEADLINES

PROSPECTS

Volume demand for drinking milk products is stable amid negative demographics

Semi skimmed shelf stable milk growth is boosted by health and wellness trends

Two new brands enter targeting lactose-intolerant milk drinkers

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola is the undisputed dominant player in drinking milk products in 2018

Croatian Vindija ranks second in drinking milk products

Domestic companies and private label increase their share

CATEGORY DATA

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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