There was a sharp acceleration in the rate of growth of retail current value sales of drinking milk products during 2020, with the pandemic playing a significant role in this. For example, more consumers ate breakfast at home, rather than in foodservice outlets.
Cow’s milk dominates retail current value sales of drinking milk products, with fresh milk accounting for the bulk of this. Local consumers generally perceive fresh milk as being more natural than shelf stable offerings.
Retail current value sales of milk alternatives are relatively small, but they will continue to expand rapidly during 2021, benefitting from increased interest in health and wellness among local consumers, particularly younger ones. Demand for other milk alternatives (i.
Retail volume sales of drinking milk products will begin to stabilise during 2022 due to lingering economic uncertainty and return to growth in 2023. However, growth in retail volume sales will be no more than modest during the forecast period as a whole.
Other milk alternatives will remain the top performer in drinking milk products during the forecast period as a whole in terms of their rate of retail current value sales growth, well ahead of dairy only flavoured milk drinks. The federal government is preparing a set of standards for milk alternatives, which could help to support growth in demand by providing additional reassurance to consumers.
Goat milk is still very much a niche product, but after other milk alternatives and dairy only flavoured milk drinks, it will be the top performer in drinking milk products in terms of its rate of retail volume sales growth during the forecast period as a whole. A small, but growing, number of local consumers (particularly the younger and more affluent) are choosing goat’s milk as a healthier and trendier alternative to cow’s milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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