Dunkin’ Brands Group Inc in Consumer Foodservice

February 2017

Dunkin’ Brands Group competes in global fast food through its two brands, Dunkin’ Donuts (bakery products fast food) and Baskin-Robbins (ice cream fast food). The company’s growth strategy is based on increasing comparable store sales for Dunkin’ Donuts US (its most important business segment); domestic expansion of Dunkin’ Donuts, particularly in the west of the US; and international expansion in emerging markets in Asia Pacific, as well as higher-income markets in Western Europe.

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Overview:

Euromonitor International's report on Dunkin' Brands Group Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Dunkin' Brands Group Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dunkin' Brands Group Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Dunkin' Brands Group Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the REport

Scope

Strategic Evaluation

Key company facts

Strategic evaluation

Operating structure
Positive performance continues in 2015
SWOT: Dunkin’ Brands Group Inc
Key strategic challenges and objectives

Competitive Positioning

Dunkin’ Brands keeps pace with global fast food
Global foodservice shares unchanged in 2015

Competitive positioning

Dunkin’ Donuts leads Dunkin’ Brands Group’s CFS portfolio
Dunkin’ Donuts second among its coffee shop and bakery rivals
Baskin-Robbins second in ice cream value sales but first in outlets

Domestic strategy

Dunkin’ Donuts is key to success in the US
Dunkin’ Donuts’s US strategy hinges on coffee, and it goes west
Dunkin’ Donuts’s new mobile strategy
The performance of Baskin-Robbins US improves

International strategy

Present across all continents, but 57% of outlets in the US
Baskin-Robbins leads the international portfolio
Dunkin’ Donuts’s long term ambitions in Asia: Competition awaits

Geographic and category Opportunities

Opportunities across Southeast Asia
Opportunities in China, but a more challenging market to navigate
Dunkin’ Brands aims to capitalise on growth opportunities in India
Stability in the Middle East; opportunities in Sub-Saharan Africa
Despite competition, Dunkin’ eyes potential in Western Europe

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