E-commerce generated phenomenal growth in Australia during 2020 as the harsh realities of the COVID-19 pandemic discourage consumers from shopping in stores whilst encouraging them to engage with e-commerce as a way of avoiding physical contact with strangers. On the other side of this coin, consumers were strongly encouraged to engage with e-commerce due to the unprecedented exigencies of the COVID-19 situation, with a particularly huge surge seen in demand for e-commerce as Australia entered its stage-four lockdown, which forced consumers to shop online rather than in stores.
The huge surge seen in consumer interest in e-commerce in Australia over the course of the review period has resulted in the country now been considered an important emerging market for e-commerce at global level. Furthermore, further increases in consumer interest in e-commerce are expected to be seen during the forecast period, with Australia’s status as an e-commerce hub set to continue developing as a result.
One interesting outcome of the acceleration seen in the development of e-commerce in Australia towards the end of the review period was that consumers have become increasingly demanding in in terms of what e-commerce can offer them. With e-commerce increasingly being seen as the default option for a wide range of purchases, consumer expectations are rising.
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