E-Commerce (Goods and Services) in Australia

April 2021
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E-Commerce (Goods and Services) in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The importance of e-commerce rises as COVID-19 fails to dent demand
Australia likely to remain among global leaders for e-commerce development
Improved outcomes result in greater consumer interest in e-commerce

RECOVERY AND OPPORTUNITIES

Changes in consumer habits seen during 2020 set to become permanent
Australians to continue warming to online payments as fear of fraud declines
Proximity digital payments set to continue developing strongly

Digital Consumer in Australia - Industry Overview

EXECUTIVE SUMMARY

The COVID-19 pandemic results in massive boom in online streaming services
Third-party ordering and home delivery apps revolutionise foodservice
Greater digital engagement mitigates impact of COVID-19 on travel industry
The emergence of digital wallets a signal that digital payments are maturing
5G rollout to spur growth in the use of mobile internet and m-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Instagram
Chart 1 Instagram’s online shopping night

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Zip Co
Chart 2 Zip Co’s Tap & Zip

SOURCES

Summary 1 Research Sources
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