E-Commerce (Goods and Services) in Brazil

May 2021
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E-Commerce (Goods and Services) in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social isolation boosts e-commerce strategies to keep consumers spending
Proximity solutions benefited by COVID-19-related sanitary concerns
Instant payments to help reshape digital payment methods

RECOVERY AND OPPORTUNITIES

Consumers becoming less loyal demands players go multipresent
E-commerce will be key to providing experiences to customers while social distancing
Diversified payment methods for a diversified audience

Digital Consumer in Brazil - Industry Overview

EXECUTIVE SUMMARY

E-commerce in Brazil driven by increasing penetration of smartphones
Mobile transactions lead foodservice e-commerce remote purchases
Convenience and contactless payments help boost proximity transactions
Diversification of services available online to mark the new normal
Instant payments to help drive e-commerce transactions

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Singu
Chart 1 Singu’s app home page

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: MetrôRio
Chart 2 MetrôRio interface on a mobile phone

SOURCES

Summary 1 Research Sources
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