Consumer foodservice is set to see the most significant growth in e-commerce value sales in 2020. The closure of foodservice outlets at the start of lockdown, and their subsequent limited reopening has led many consumers to switch to home delivery, either for convenience or to try and recreate the foodservice experience at home.
Total e-commerce spending in Canada was hit hard by the collapse in the country’s tourism industry in 2020, as COVID-19 related travel restrictions were put in in place. This led to a marked decline in lodging, ticketed attractions and entertainment as well as transport spending.
COVID-19 has accelerated the adoption of digital payments in retailing. Both remote and proximity payments saw a large uptick in 2020, partly because both retailers and consumers have been concerned about the risks of physical cash transactions, but mostly because access to physical stores, and in particular non-essential stores, has been limited over the year.
E-commerce in Canada is set to see robust growth in the wake of the pandemic, largely as a result of so many consumers and businesses being shunted online in 2020 as a result of restrictions on movement and operations. The pandemic has seriously undermined consumer confidence, and the ongoing high levels of infection – the country is set to enter a third wave in April 2021 – means that many people are reluctant to return to physical outlets.
Canadians have responded strongly to the safety and convenience of home delivery or click-and-collect services, and 2020 is set to mark a permanent shift to e-commerce for many consumers that have previously been ambivalent about the channel. Grocery e-commerce in particular is set to see strong growth over the forecast period.
Mobile remote payments are anticipated to see ongoing steady growth across the board, supported by increased consumer comfort with the model. The pandemic is partly responsible for this.
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