E-Commerce (Goods and Services) in China

April 2021
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E-Commerce (Goods and Services) in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

E-commerce as a key driver for the growth of total consumption in 2020
Livestreaming and short videos expand e-commerce scenarios
E-commerce penetration in low-tier markets has been further improved

RECOVERY AND OPPORTUNITIES

E-commerce platforms facilitate deployment of consumer-to-manufacturer business model
Local service platforms tend to accelerate reforms of subdivided areas
Intelligent terminals likely to become ubiquitous

Digital Consumer in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 has driven consumers towards online purchasing
Social media to gain prominence in e-commerce
Proximity digital payment to be encouraged post-COVID-19
Commercial 5G to be widely deployed
Internet giants help to drive digital transformation

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Starbucks China
Chart 1 Starbucks in Various Alibaba Platforms

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Alipay
Chart 2 Alipay App Interface

SOURCES

Summary 1 Research Sources
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