E-Commerce (Goods and Services) in France

April 2021
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E-Commerce (Goods and Services) in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a disparate effect on e-commerce sales in 2020
Food and drinks e-commerce steams ahead as streaming services record strong gains
Brick and collect were the unexpected winners of 2020 as Amazon experiences logistic setbacks

RECOVERY AND OPPORTUNITIES

Lodging, travel and foodservice e-commerce to recover as the threat of COVID-19 subsides
Mobile e-commerce still has room for growth
AliExpress enters the battle of the giant marketplaces as tougher legislation looms on the horizon

Digital Consumer in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 leads to a shift in consumption habits as consumers reassess their priorities
Niche contact-free payment methods fail to take off in France
The digitalisation of French retailing accelerates
Leclerc Drive, Fnac, Darty and AliExpress enjoy strong gains as Air France, Accor, Booking.com and Airbnb suffer hefty losses
France faces further setbacks as the recovery is delayed until 2022

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Molotov
Chart 1 Molotov TV Package

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Paylib
Chart 2 How to charge and use Paylib

SOURCES

Summary 1 Research Sources
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