E-Commerce (Goods and Services) in Germany

June 2021
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E-Commerce (Goods and Services) in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retailers challenged by lockdown and embracing digital modernisation
Delivery accelerates despite sharp decline in total foodservice sales
Lodging suffers from lack of travel, while Airbnb makes changes

RECOVERY AND OPPORTUNITIES

Digital at the heart of recovery in Germany, especially in tourism
Streaming services accelerate during lockdown, as competition grows
Digital mobility platforms increasingly more integrated in the years ahead

Digital Consumer in Germany - Industry Overview

EXECUTIVE SUMMARY

Digital Germany likely to be reinvented due to COVID-19 pandemic
German consumers concerned about data protection
COVID-19 pandemic fuels e-commerce in Germany
E-commerce food and grocery sales accelerate during pandemic
The digital consumer in a post-pandemic era

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Otto
Chart 1 Otto app

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Lidl Pay
Chart 2 Lidl Plus app

SOURCES

Summary 1 Research Sources
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