E-Commerce (Goods and Services) in Indonesia

April 2021
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E-Commerce (Goods and Services) in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives a shift to e-commerce as pay later options attract customers in tough economic times
COVID-19 contagion drives consumers to online shopping
Social media makes its mark in e-commerce

RECOVERY AND OPPORTUNITIES

Companies will need to adapt to e-commerce to succeed in the coming years
Regulations and education will be key to the successful development of e-commerce in Indonesia
The rising popularity of digital wallets continues to spur growth in e-commerce

Digital Consumer in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Government supports the development of Indonesia’s digital economy
E-commerce demand and supply increase during the COVID-19 pandemic
Mobile e-commerce continues to grow as internet access continues to improve
Infrastructure development propels e-commerce
Digital payment uptake improves during the COVID-19 pandemic

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: ShopeePay
Chart 1 ShopeePay app

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Ovo
Chart 2 OVO

SOURCES

Summary 1 Research Sources
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