The outbreak of COVID-19 had a profound impact on the lives of consumers in Italy, with some people forced to use e-commerce for the first time, while others completely changed their shopping habits. Many consumers switched to shopping online for their groceries during 2020, especially those consumers with young children or which fell into the at-risk category.
The Italian government was already pushing towards a cashless society even prior to COVID-19. The government is looking to counteract tax evasion and drastically reduce cash transactions across small independent outlets, while also looking to promote digitalisation within retail and foodservice.
Home seclusion not only changed the way consumers shopped in 2020, with a greater focus on e-commerce, but it also saw consumers increasingly turn to the online channel for entertainment services and for foodservice. Video streaming services such as Netflix saw membership figures rise as a result of the lockdown, while in March 2020 Disney+ was launched in Italy, adding to an increasingly competitive field, which also includes Amazon.
E-commerce is expected to record dynamic growth in 2021-2022 and beyond. While areas such as retailing and foodservice will look to build on the strong gains seen in 2020, other industries such as lodging and transport will look to make a swift recovery after the restrictions imposed in the face of COVID-19.
Mobile phones are expected to overtake PC as the primary method of e-commerce in a remote location by the end of the forecast period, with possession rates of smartphones among the adult population set to reach almost 100%. Considering the expected further growth of e-commerce through mobile remote e-commerce it will be vitally important for players within the digital arena to pay attention to the mobile customer experience through appropriate mobile strategies and easy to use apps.
Another area seen to have significant untapped potential is wearables. Growing numbers of consumers are purchasing smartwatches and other wearables as a means of adding an extra layer of convenience to their life.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page