E-Commerce (Goods and Services) in Italy

April 2021
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E-Commerce (Goods and Services) in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers forced online as stores close
“Project Cashless” forges ahead due to fears over COVID-19
Home seclusion boosts sales of streaming services

RECOVERY AND OPPORTUNITIES

E-commerce set for further expansion with strong growth potential for those players which invest in an omnichannel approach
Smartphones set to overtake PCs as the primary method of shopping for goods and services online
Wearables likely to benefit from offer of convenience to busy urban consumers

Digital Consumer in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 has a mixed impact on the digital landscape
Government investing in “Project Cashless” spurred on by hygiene concerns over cash handling
Companies focusing on the digitalisation of their business as demand grows
Logistical challenges persist within e-commerce
Smartphones set for greater share of the digital payment market

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Tannico
Chart 1 Tannico

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Satispay
Chart 2 Satispay

SOURCES

Summary 1 Research Sources
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