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E-Commerce (Goods and Services) in Japan

July 2021
USD 690
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E-Commerce (Goods and Services) in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Online sales of food and drink thrive due to home seclusion
Elderly consumers pushed into exploring e-commerce due to the threat of COVID-19
Logistical networks come under pressure due to concerns over COVID-19 and increased demand for e-commerce

RECOVERY AND OPPORTUNITIES

Major e-commerce platforms set for further expansion
Retailers expected to focus on establishing and expanding their digital services
Smartphones front and centre in the future of e-commerce

Digital Consumer in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 drives consumers towards digital solutions
Japan’s government continues to push towards a cashless society
Major operators plan USD14 billion investment in 5G
New privacy laws set to come into force from 2022
Japan’s ageing population presents challenges and opportunities

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: BASE
Chart 1 BASE

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: LINE Pay
Chart 2 LINE Pay home screen and LINE Pay embedded functions with LINE Starbucks account

SOURCES

Summary 1 Research Sources
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