In 2020, the COVID-19 pandemic provoked a widespread shift in consumption habits in Poland. In an effort to curb the spread of the COVID-19 virus in Poland, authorities implemented a number of public safety measures, such as the limiting of public gatherings, travel restrictions, social distancing requirements and restrictions on consumer foodservice and non-essential store-based retailing.
In 2020, the COVID-19 pandemic also accelerated the growth of digital payment methods in Poland, as the conditions of the global pandemic led to a decline in cash payments. Over the review period, cash payment on delivery was a popular payment method for many Polish customers.
In 2020, the COVID-19 pandemic caused an unprecedented increase in demand for retailing e-commerce in the remote environment. This growth was stimulated by the closure of non-essential retail outlets and shopping centres of malls during the COVID-19 crisis in Poland.
Poland is a regional leader in digital proximity payments, with over 90% of POS terminals already NFC-enabled. Mobile proximity payments continue to be a very dynamic area of digital commerce.
During the COVID-19 pandemic, some e-commerce industries were hit hard by the national lockdown restrictions. Those associated with travel and tourism, such as lodging e-commerce, transport e-commerce and ticketed attractions and entertainment e-commerce were particularly hard hit by the travel restrictions and international travel bans implemented during the COVID-19 crisis in 2020.
Over the forecast period, e-commerce will continue to gain ground in Poland, but the development of seamless payment methods is expected to be a key driver for this expected growth. The growing popularity of subscription services in streaming services e-commerce, with companies such as Netflix, Spotify, and HBO Go, as well as a sharing economy with companies such as Uber and Bolt, will contribute to the growth of seamless payment methods.
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