In 2020, retail current value sales of goods and services e-commerce continued to expand rapidly, and this trend is likely to persist during the forecast period. Growth is strong in the largest cities but much less robust in smaller urban centres and more peripheral regions due to the limited presence of cashless payments, lower levels of internet penetration and slower internet speeds in these areas.
In 2020, retailing continued to drive e-commerce within both the proximity and remote environments, while consumer foodservice reached a certain level of development within the proximity environment. Both of these industries still have room for growth in both proximity and remote digital commerce.
In 2020, all the largest global proximity digital wallets – Apple Pay, Samsung Pay and Google Pay – were present in Russia, in addition to domestic digital wallet Mir Pay. Russian consumers are moving towards a cashless society – replacing cash with non-cash alternatives, such as cards and mobile wallets, while the major trend in payments is contactless payment methods.
In March 2019, Mir Pay was launched by NSPK AO, which had been developing it from April 2018. Since the launch, banks have enabled Mir Pay for clients, while the total number of banks supporting the digital wallet reaching 47 by the end 2019.
Since the launch of the Alisa voice assistant by Yandex OOO in 2017, its functionality has not advanced significantly. Other domestic voice assistants, such as Marusya by Mail Group PAO and Oleg by Tinkoff Bank, are set to be launched during the early part of the forecast period.
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