E-Commerce (Goods and Services) in Russia

June 2021
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E-Commerce (Goods and Services) in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

E-commerce experiences strong growth
Retailing, transport and consumer foodservice have the greatest potential for growth
The potential of proximity digital wallets remains untapped

RECOVERY AND OPPORTUNITIES

Mir Pay roll out enabled by quick banks adoption
Opportunities for domestic voice assistants remain limited

Digital Consumer in Russia - Industry Overview

EXECUTIVE SUMMARY

Government’s Digital Economy project seeks to boost internet use
Mobile gains ground on desktop in remote purchasing
Smartphones the most popular option for digital proximity payments
Home-grown alternative to Google Pay and Apple Pay launches
Yandex OOO seeks to automate delivery

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Yandex OOO

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: NSPK AO

SOURCES

Summary 1 Research Sources
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