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E-Commerce (Goods and Services) in Saudi Arabia

April 2021
USD 690
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E-Commerce (Goods and Services) in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home and physical stores closed for an extended period, pandemic drives boom in e-commerce
Souq becomes Amazon.sa, leading to increasingly intense competition with Noon
Pandemic provides an additional boost to demand for streaming services

RECOVERY AND OPPORTUNITIES

Retail will continue to shift from physical stores to e-commerce
Social media will grow in importance for e-commerce, particularly for smaller retailers
Youthful population will drive growth in e-commerce

Digital Consumer in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Pandemic drives surge in e-commerce, particularly for FMCG
With the launch of Amazon.sa, e-commerce competition is intensifying
Social commerce is growing in importance, particularly for smaller retailers
5G is heading for the mainstream
Pandemic accelerates push for a cashless society

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Careem
Chart 1 Careem Super App

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: STC Pay
Chart 2 STC Pay Mobile

SOURCES

Summary 1 Research Sources
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