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E-Commerce (Goods and Services) in South Africa

April 2021
USD 690
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E-Commerce (Goods and Services) in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Supermarkets rush to offer same-day delivery
On-demand delivery apps widen their offering
Omnichannel retailer showcases local brands and design

RECOVERY AND OPPORTUNITIES

E-hailing will continue to expand to smaller urban centres, but regulation remains a threat
Rapid Payments Programme will facilitate e-commerce growth
5G deployment will accelerate streaming growth

Digital Consumer in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite a difficult economic environment, demand for e-commerce continues to grow, as worried shoppers opt for social distancing
Grocery retailers scramble to offer faster delivery
Regulator targets streaming services
Increased spectrum availability will boost internet speeds
Demand for digital wallet increases despite frictions in interoperating systems

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: MTN
Chart 1 MTN Momo Transactions

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Zapper
Chart 2 Zapper Parking Transaction Process

SOURCES

Summary 1 Research Sources
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