E-Commerce (Goods and Services) in Spain

April 2021
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E-Commerce (Goods and Services) in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures drive a further shift towards e-commerce for foodservice and retailing
Retailers increase their focus on the digital world as in-store sales plummet
Travel and entertainment related expenditure takes a hit as consumers remain at home

RECOVERY AND OPPORTUNITIES

E-commerce faces a challenging future as economic uncertainty looms in the wake of COVID-19
Companies investing in apps as consumers become more attached to their smartphones
The line between the physical and digital worlds set to become increasingly blurred

Digital Consumer in Spain - Industry Overview

EXECUTIVE SUMMARY

Telefónica switches on its 5G network bringing 5G capability to the masses
Home seclusion helps fuel dynamism within mobile e-commerce
Concerns over COVID-19 drive a further shift towards contactless payments
Consumers yet to fully embrace the potential of connected devices and voice platforms
Digital banking on the rise as consumers forced to remain at home

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Bizum
Chart 1 Bizum Website Interface

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Tap & Go
Chart 2 Tap & Go Interface

SOURCES

Summary 1 Research Sources
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