During 2020, Taiwanese consumers flocked to foodservice delivery as the impact of the COVID-19 pandemic made dining outside of the home unattractive, at best. With many people very concerned about the elevated risk of contracting or spreading the COVID-19 virus when socialising outside of the home, many consumer foodservice establishments struggled to attract customers throughout 2020, despite there not having been any strict quarantine lockdowns imposed upon the population of Taiwan at any point during the year.
While it was expected that the absence of foreign tourists from Taiwan during 2020 due to the closure of the country’s borders would result in declines being seen in online bookings for the country’s hotels, the negative impact of this was in fact not as bad as previously anticipated. This is mainly because the inability of Taiwanese people to travel abroad for their holidays during 2020 led to a huge spike in online hotel bookings among the local population.
The forecast period is expected to see a wide range of companies operating in the retailing, consumer foodservice and travel and tourism industries, among others, increasingly prioritise their digital strategies as e-commerce becomes a more integral part of the daily lives of Taiwanese people. In order to capture rising demand, merchants are likely to increasingly look to sharpen their online retailing strategies, with the COVID-19 pandemic having removed previous barriers to the adoption of online shopping among much of the population.
The huge expansion that was being seen in the operations of Taiwan’s leading foodservice delivery players towards the end of the review period is expected to continue developing during the forecast period. In particular, the expansion of the range of delivery services on offer enables third-party foodservice delivery players such as Foodpanda and UberEats to manage their operations more efficiently by evening out peaks and troughs in demand for their services whilst offering consumers greater convenience and opening up new revenue streams for last-mile delivery players.
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