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E-Commerce (Goods and Services) in Thailand

April 2021
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E-Commerce (Goods and Services) in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions hinder growth in transport e-commerce whilst retailing and foodservice soar
E-commerce in the proximity environment takes off as QR codes enter the mainstream
E-commerce growth supported by promotional activities by players such as Lazada and Shopee

RECOVERY AND OPPORTUNITIES

E-commerce categories to recover as tourism and travel resumes
Foodservice and retailing e-commerce maintain dynamic growth
Social commerce is on the rise as social media companies integrate e-commerce into their platforms

Digital Consumer in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 accelerates the shift towards retailing e-commerce
Ticketed attractions and entertainment and transport e-commerce suffer as a result of COVID-19
Streaming services e-commerce records strong growth as consumers entertain themselves at home
Thailand prepares for the deployment of 5G
Consumer foodservice at the forefront of developments in e-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Lazada
Chart 1 Lazada app with links to different categories and payment methods

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: LINE Pay
Chart 2 LINE Pay’s Mobile App for E-Wallet, Bill Payment and Food Ordering

SOURCES

Summary 1 Research Sources
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