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E-Commerce (Goods and Services) in Turkey

April 2021
USD 690
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E-Commerce (Goods and Services) in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives e-commerce boom
Surge in online grocery shopping leads to the opening of dark stores
Players struggle to cope with surging demand

RECOVERY AND OPPORTUNITIES

Growth in e-commerce will remain robust, as wave of investment boosts capacity
Proximate purchases will continue to lag behind remote ones
Mobile e-commerce will become dominant

Digital Consumer in Turkey - Industry Overview

EXECUTIVE SUMMARY

Pandemic drives boom in e-commerce, with food and drink to the fore
Capacity constraints lead to increased investment in e-commerce infrastructure
Mobile e-commerce now accounts for more than half of e-commerce retail value sales
The launch of Amazon Prime leads to more intense competition among online marketplaces
Digital wallets driving growth in proximate payments

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Trendyol
Chart 1 Trendyol

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Halkbank Paraf Card
Chart 2 Halkbank Paraf Card

SOURCES

Summary 1 Research Sources
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