In January 2020, as Australia began to wake up to the fact that a pandemic was sweeping across the nation, the country’s retail industry experienced a radical and rapid transformation. Although stores selling groceries and other necessities were allowed to remain open, most states mandated that most non-grocery specialist retailers operating within their borders must temporarily shutter their stores to limit the spread of the virus.
As the number of e-commerce delivery orders significantly increased within a very short period of time, it placed the country’s delivery infrastructure under severe stress, leading to widespread shipping delays. With the pandemic still very much raging across the country, all kinds of retailers looked to delivery services to help them keep up with the surge in online orders during key seasonal events such as the Click Frenzy, Black Friday and the Christmas shopping season.
E-commerce recorded further double-digit current value growth in 2021 and is expected to be one of the main pillars of growth for retailers in the future. E-commerce is expected to be an increasingly important distribution channel in Australia, and it is imperative for retailers to not only offer online shopping to customers, but also various capabilities such as improved distribution centres, adopting features and strategies such as live chat, chatbot, opt-in pop-up offers, partnering with loyalty programmes, content marketing and seasonal sales event to ensure that they remain competitive in the ever-maturing e-commerce market.
Of all the competing service models in the e-commerce space, curb-side pick-up is perhaps the one most uniquely suited to Australia, especially for groceries. Unlike the standard “buy online, pick-up in store” (BOPIS) model of click-and-collect, curb-side pick-up allows for a consumer with a vehicle who places an online order with a retailer to drive up to a designated outlet at a predetermined time, steer their vehicle into a specifically demarcated section of the store’s car park, and then wait for a store associate (or contractor) to bring their order to them.
There is significant demand for anything that reduces steps taken as part of the online payment process as high rates of abandoned shopping carts pose a huge problem for e-commerce players. With the pandemic having driven a higher number of retailers to launch online, cart abandonment is becoming a greater problem for many businesses.
Accelerated by the ongoing shift towards digital, community commerce sits at the intersection of community, shopping, and entertainment. With the correct approach and strategy, brands and retailers can utilise social platforms to fit effortlessly into this environment and engage with audiences as they gather around particular interests, hashtags, or creative stories.
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Understand the latest market trends and future growth opportunities for the E-Commerce (Goods) industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the E-Commerce (Goods) industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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