Prior to the outbreak of COVID-19, e-commerce had already been booming for years in China. However, the pandemic increased consumers’ willingness to shop via this channel.
JD.com saw dynamic growth in its sales and share in 2021.
Major platforms have started to highlight their sustainability efforts and social responsibility actions instead of just sales figures during large shopping events. For instance, green e-commerce has become increasingly important in response to the government’s carbon neutrality plan.
E-commerce is set to maintain double-digit current value growth throughout the forecast period, due to category expansion and opportunities for growth in less wealthy regions. These areas have a rising number of middle-income buyers, who have turned to online stores in their droves due to limited access to physical retail stores.
The Chinese government released a plan to boost the country’s e-commerce development during the period of the 14th Five-Year Plan (2021-2025). This will further promote the digital transformation of the industrial and supply chains in the forecast period.
Consumers are becoming more demanding – they want goods delivered quickly, cheaply, conveniently and safely. Therefore, leading e-commerce companies have invested heavily to address the last-mile issue.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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