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E-Commerce (Goods) in Colombia
February 2022
2021 DEVELOPMENTS
COVID-19 pandemic boosts e-commerce’s dynamism
The COVID-19 pandemic accelerated the already dynamic expansion of e-commerce in Colombia, and this trend continued in 2021. Growth in the banked population and the diversification of payment methods, as well as an incremental trust in the logic of online purchases, have allowed e-commerce to grow rapidly in recent years.
Surge in demand poses challenges
The dramatic rise in demand through e-commerce during the COVID-19 crisis resulted in considerable challenges, with companies being forced to transform their logistical capacities and strengthen their technological infrastructures. With online shopping booming, companies needed to strengthen the capacity of servers to avoid downed sites or virtual lines.
Online operations become key for all retailers
Online operations played a key role in retailers’ efforts to survive the dramatically changed market conditions seen during the COVID-19 crisis, with those that did not already have online platforms deciding to develop them quickly or form partnerships with intermediary companies such as Linio and Amazon or last mile operators. Linio, Argentine online marketplace, Mercado Libre, and Brazil-based fashion site, Dafiti, are three of the strongest players in e-commerce in Colombia.
PROSPECTS AND OPPORTUNITIES
Strong platform for further development
The COVID-19 crisis has significantly expanded the number of retailers offering e-commerce and led to more convenient and efficient services. In addition, it has expanded the consumer base of online shoppers and encouraged established users of e-commerce to increase the range and frequency of their online purchases.
Fintech can help expand the consumer base of online shoppers
In Colombia a part of the population remains unbanked and still relies on cash for payments. The lack of e-commerce payment solutions for these consumers alienate a critical mass of potential consumers.
Social media is a terrain to further explore
Social media usage is quite widespread in Colombia, and since the inception of the COVID-19 pandemic we observe such platforms increasingly being used by companies not only to display products, but also to direct consumers to the company e-commerce site to finalise the purchase of the specific product, usually via a link right underneath a post. As such, social media platforms have become part of the transactional model between companies and customers.
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Overview:
Understand the latest market trends and future growth opportunities for the E-Commerce (Goods) industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the E-Commerce (Goods) industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The E-Commerce (Goods) in Colombia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of E-Commerce (Goods) in Colombia?
Which are the leading retailers in E-Commerce (Goods) in Colombia?
How are products distributed in E-Commerce (Goods) in Colombia?
How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
How significant are discounters and private label in Colombia?
How has the impact of COVID-19 and national lockdown impacted consumer demand?
Which formats have benefited the most from stockpiling and enforced home seclusion?
How will the wider economic impact of COVID-19 shape the retail landscape in the future?
Where is future growth expected to be most dynamic?
E-Commerce (Goods) in Colombia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 pandemic boosts e-commerce’s dynamism
Surge in demand poses challenges
Online operations become key for all retailers
PROSPECTS AND OPPORTUNITIES
Strong platform for further development
Fintech can help expand the consumer base of online shoppers
Social media is a terrain to further explore
CHANNEL DATA
Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
Retailing in Colombia - Industry Overview
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
2021 key trends
Focus on technology and experience
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
Days Without VAT
Shopping Season Name
Payments
Delivery and collection
Click and Collect, a service that more and more retailers implementThe development of e-commerce poses challenges Development of dark stores
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021Table 34 Retailing GBO Company Shares: % Value 2017-2021Table 35 Retailing GBN Brand Shares: % Value 2018-2021Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: