The pandemic and the sudden need to offer online shopping caught most grocery retailers on the hop and for the most part the infrastructure was not in place and took some time to deliver. However, grocery retailers have made great strides and there was healthy current value growth in e-commerce sales in 2021.
Foreign e-commerce accounts for the majority of value sales and while cargo costs have increased, couriers have managed to keep costs down for the end customers, due to high demand. The most popular products ordered through foreign e-commerce are health supplements, clothing and beauty and care products.
The eCommerce Institute designated homeware player Ikea and local apparel brand Camila Oliver the best websites in the Dominican Republic in 2021. Ikea won the retail section and Camila Oliver won the fashion and beauty section.
The outlook for e-commerce is very healthy, with double-digit current value growth expected over the forecast period. Now that many consumers, including the older generation, have purchased online, they will be much more open to doing more online purchases in the future.
Gifts to celebrate special occasions will continue to be key to the development of e-commerce. Dates such as Mother’s Day, Father’s Day, Black Friday and Christmas, as well as special cyber days will continue to drive online sales.
Physical stores are being transformed and players are increasingly putting aside space and also investment to develop distribution centres and pick-up points, as retailers adopt an omnichannel strategy. Efficient delivery will continue to be a key driver of online sales over the forecast period and retailers will need to ensure they have the correct infrastructure in place.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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