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E-Commerce (Goods) in Egypt
March 2022
2021 DEVELOPMENTS
E-commerce continues to display strong growth in Egypt benefitting from the impact of COVID-19
The world of internet retailing continues to grow in Egypt in 2021, albeit at a much slower rate than last year. With COVID-19 affecting retailing across industries, it has benefitted e-commerce the most as consumers stuck in lockdown tried internet shopping for the first time.
Major e-commerce platform Souq rebrands as Amazon
Specialised marketplaces Jumia and Amazon continue to perform strongly in e-commerce in Egypt thanks to their wide product offerings and easy payment systems. Whilst both accept cash on delivery, both platforms are encouraging consumers to switch to digital payment methods that are more efficient and secure, in addition to carrying no risk of contagion.
Furniture e-commerce specialist brings new wave in e-commerce sales
The rise of local e-commerce platform Homzmart and its remarkable growth in a short period of time has changed the outlook for the e-commerce channel. The platform connects furniture designers and carpenters to consumers, making price ranges clear, and solving high distribution costs for retailers.
PROSPECTS AND OPPORTUNITIES
Increased investment by retailers and strong consumer demand will drive vigorous growth of the channel
E-commerce will continue to expand rapidly during the forecast period as Egyptian consumers are becoming increasingly comfortable shopping online. This habit is likely to persist even as daily life begins to normalise in the aftermath of the pandemic.
Brands, both large and small, increasingly shift to an online-only model
The international brand Mothercare closed more than half its stores in Egypt in the late review period, leaving only three physical stores open. Alongside this, the brand launched its web-portal with the notion of transferring entirely to e-commerce within Egypt.
New trends expected in omnichannel retailing and payment methods
Over the forecast period the rise of e-commerce is expected to lead to new ways of business. For example, the Mall of Egypt by Majid Al Futtaim has recently introduced a new omnichannel shopping method.
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Overview:
Understand the latest market trends and future growth opportunities for the E-Commerce (Goods) industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the E-Commerce (Goods) industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The E-Commerce (Goods) in Egypt report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of E-Commerce (Goods) in Egypt?
Which are the leading retailers in E-Commerce (Goods) in Egypt?
How are products distributed in E-Commerce (Goods) in Egypt?
How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
How significant are discounters and private label in Egypt?
How has the impact of COVID-19 and national lockdown impacted consumer demand?
Which formats have benefited the most from stockpiling and enforced home seclusion?
How will the wider economic impact of COVID-19 shape the retail landscape in the future?
Where is future growth expected to be most dynamic?
E-Commerce (Goods) in Egypt - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to display strong growth in Egypt benefitting from the impact of COVID-19
Major e-commerce platform Souq rebrands as Amazon
Furniture e-commerce specialist brings new wave in e-commerce sales
PROSPECTS AND OPPORTUNITIES
Increased investment by retailers and strong consumer demand will drive vigorous growth of the channel
Brands, both large and small, increasingly shift to an online-only model
New trends expected in omnichannel retailing and payment methods
CHANNEL DATA
Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
Retailing in Egypt - Industry Overview
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
2021 key trends
Competitive Landscape
Retailing developments
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan:Feast: Eid El Adha and Eid El-FitrChristmas BreakBack-to-schoolMother’s DayValentine’s DayBlack Friday
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021Table 33 Retailing GBO Company Shares: % Value 2017-2021Table 34 Retailing GBN Brand Shares: % Value 2018-2021Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.