E-commerce sales in Ireland increased in 2021, building on the record-breaking growth that was recorded in 2020. Several factors in 2021 made the year conducive for further growth.
Amazon announced that it would open its first warehouse – referred to by the company as a fulfilment centre – in Dublin in the spring of 2022. This will allow a great variety of items to be stored, packed and delivered domestically from Ireland, rather than having to rely on shipping products from other countries such as the UK.
Several key Irish retailers have formed partnerships with delivery companies to boost the capacity for home delivery in the country. This is a real attempt to address some of the key challenges that still impact home delivery in Ireland, such as reaching rural locations and, in the case of fast-moving consumer goods, a rapid turnaround from purchase to delivery.
As the recovery from the pandemic continues over the forecast period, the importance of adopting a sophisticated omnichannel approach will be essential for both large and small retailers in Ireland. The pandemic has made the omnichannel approach hugely relevant for retailers.
The forecast period is expected to yield sustained growth in e-commerce sales. This will take place at a rate much higher than the low growth predicted for store-based retailing for the same period and reflects the acceleration in the shift towards online shopping prompted by the pandemic.
The influence of Brexit on Irish trade was evident in 2021 as the UK officially left the EU on 31 December 2020. The Irish Central Statistics Office reported that imports from the UK fell by almost one third in the first seven months of 2021 when compared to 2020 (the latter already being impacted by the onset of COVID-19).
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Understand the latest market trends and future growth opportunities for the E-Commerce (Goods) industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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