E-commerce enjoyed spectacular growth in 2020 compared to the previous year, achieving a significantly improved share of total retail value sales. However, it still represents a small proportion of the market, having been unrepresented prior to the pandemic.
Growth of e-commerce was seen across all product categories but in some more than others, much of which depended on how prepared the retailers were with their e-commerce channel to meet orders, as well as consumers’ willingness to engage on online shopping. Product categories that experienced the greatest growth were consumer appliances, electronics and home improvement and gardening, which are precisely product categories linked to the growing need of consumers to improve their comfort at home during the pandemic, as well as improve their telecommunication capabilities.
The tremendous boost generated for e-commerce in 2020 as a consequence of the pandemic contributed to the development of the online channel for different types of retailers, with those that previously had an e-commerce platform being the most favoured. The aspects of e-commerce that have grown the most have been marketplaces, especially pure marketplaces, because by already having the entire ecosystem in place to carry out online sales and respective deliveries, they have been able to incorporate various players into their platforms, whether retailers or brands, in order to enable them to make online sales.
E-commerce is expected to continue growing over the forecast period, although not at the high levels observed in 2020, but at double-digit rates until 2024, after which rates will slow. This growth will stem from consumers’ better adaptation to buying online, as they will increasingly appreciate its benefits, practicality, time saving, security, but especially access to offers and promotions.
Development of e-commerce in the provinces, especially in small- and medium- sized cities, far from major urban centres, represents an important growth opportunity, because in those areas they have not had the opportunity to learn about online shopping. This is mainly because retailers do not have adequate coverage in the area, may not have had internet access with consumers phoning in their orders for pick up at a nearby store, as delivery to remote areas has not been feasible.
Retailers are increasingly appreciating the importance of implementing and developing the concept of omnichannel strategies to boost their businesses. They consider it important to be able to offer the customer different purchasing channels, which they can access according to their needs.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the E-Commerce (Goods) industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the E-Commerce (Goods) industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!