In 2020 and 2021, e-commerce benefited strongly from the impact of COVID-19 lockdown measures. Although sales were already growing strongly earlier in the review period, restrictions and curfews forced most retailers looking to cushion their losses from the lack of in-store purchasing to offer e-commerce.
Although the pandemic affected sales in physical stores, consumers switched to online shopping, which led to the explosive growth in e-commerce sales in 2021. Nonetheless, the sales performance of categories was very diverse.
As with e-commerce more broadly, social commerce saw a significant rise during the pandemic. Taiwan boasts very high internet penetration and smartphone usage, which helped to power e-commerce sales.
While many physical retailers invested in e-commerce channels, opened their own online stores and partnered with e-commerce marketplaces, many experienced a rapid spike in online sales and were left scrambling to ramp up their e-commerce logistics. This resulted in undelivered orders, dissatisfied customers, and lost opportunities for future sales.
Physical retailers are expected to further adapt their logistics and fulfilment operations to meet the continued high demand for online orders. For instance, grocery retailers such as RT Mart and delivery platforms including Foodpanda are expanding their hidden stores, which act like satellite fulfilment centres, that only focus on supplying online orders.
Momo Shopping is amongst the most comprehensive and largest e-commerce platforms in Taiwan. It has established long-term relationships with suppliers both locally and abroad.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.
See All of Our DefinitionsThis report originates from Passport, our E-Commerce (Goods) research and analysis database.
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