After the dynamism seen in 2020 e-commerce witnessed slower growth in 2021, albeit still posting huge gains. Online shops saw a slight drop off in demand when the lockdown restrictions were eased in 2021 and some shoppers returned to store-based retailers.
Consumer electronics e-commerce remained the largest category in value terms in 2021; however, the most dynamic growth was recorded by food and drink e-commerce. Food and drink e-commerce benefited from the disruption to foodservice outlets and the fact that consumers prepared more meals at home due to COVID-19 and the switch to work from home arrangements.
The leading e-commerce players continued to innovate and expand their services in 2021. For example, Alza.
E-commerce is expected to benefit from a long-term shift in consumer shopping habits which have seen a dramatic shift during the review period, but especially in 2020 and 2021. More consumers than ever are now familiar with the safety and convenience of shopping online and as such will likely make more of their purchases through e-commerce.
As the country’s recovery from the COVID-19 pandemic continues during the forecast period, the importance of having a sophisticated omnichannel approach will become essential for both large and small retailers. Initiatives such as online consultations (for instance before undertaking a home renovation), advanced chatbots to answer customer questions and the use of artificial intelligence (for example to suggest purchases or to offer repeat purchases) will become increasingly commonplace.
Czech consumers have shown a strong appreciation of Click & Collect services and in-store payments for online orders. Nevertheless, this trend is expected to change in favour of online payments and bank transfer payments over the forecast period.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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