In 2020, during the height of the pandemic, e-commerce value sales doubled. In 2021, though growth was not as high as in 2021, it was still healthy with current value sales increasing by nearly a quarter.
The make-up of e-commerce in Uruguay and the current retail environment have resulted in third party merchants holding considerable value share in the channel. Beyond those third party merchants, grocery retailer Henderson & Cía (Tienda Inglesa) is the largest single shareholder.
In 2021, Uruguay qualified as a selling country within the Aamzon.com e-commerce platform.
The outlook for e-commerce is very healthy, with double-digit current value growth expected over the forecast period. Now that many consumers, including the older generation, have purchased online, they will be much more open to doing more online purchases in the future.
A new regulation which came into force in 2021 will potentially affect e-commerce value sales of food and drink over the forecast period. With online value sales of food and drinks having increased significantly over the review period, the authorities want to make sure that the supply of food and drink is done safely, without any contamination that could lead to food-borne illnesses.
Third-party merchants continued to lead the e-commerce space and gained further value share in 2021. The leading player within this space is Argentinian-founded Mercado Libre and it has been instrumental in driving e-commerce growth in Uruguay.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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