E-commerce continued to gain significant value share in 2021. While growth was not quite as high as in 2020, when current value sales nearly doubled, there was very healthy double-digit value growth in 2021.
Third-party merchants dominated e-commerce in Uzbekistan in 2021, with the highest value share of sales generated by sellers offering their goods through AliExpress, owned by Alibaba Group Holding Ltd. Consumer electronics, followed by apparel and footwear, accounts for the highest proportion of sales in e-commerce sales in Uzbekistan.
Several constraints continue to hamper the development of internet retailing in Uzbekistan. The majority of the country’s population still inhabit rural areas characterised by traditional lifestyles and low levels of disposable income.
The outlook for e-commerce is very healthy, with double-digit constant value growth expected over the forecast period. As more Uzbeki make online payments, they will be much more open to doing more online purchases in the future.
The channel will face some challenges in the years ahead. Internet penetration is relatively low and will therefore impact online purchases.
The arrival of international e-commerce players could up the game in Uzbekistan, as they will give consumers a feel for how seamless online transactions can be. There have been recent new entrants from Ukraine, that is online marketplace Rozetka and grocery delivery platform Zakaz, and this illustrates there is interest in setting up in Uzbekistan.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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