COVID-19 boosted e-commerce value sales, recording double-digit growth in 2020. While there was no government imposed quarantine, many Belarusians chose to self-isolate.
The growth in e-commerce value sales was most visible in consumer appliances and electronics e-commerce as well as food and drink, and home care e-commerce. Food and drink e-commerce is popular in Belarus, as busy consumers with medium to high incomes consider e-commerce purchases as being easy and convenient.
Foreign players have a good presence on the Belarusian landscape. Ozon.
COVID-19 encouraged local businesses to become present in e-commerce. During 2020, leading offline players developed their omnichannel presence.
The growth of e-commerce in Belarus is hampered by the high cost of delivery in the country. In 2020, local GloBel24, one of the leading courier delivery services providers, was liquidated.
COVID-19 encouraged the government to permit the online sales of pharmaceuticals. However, this was allowed for a limited time only, from the end of May until the beginning of July, and only for OTC drugs.
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Sales of consumer goods to the general public via the Internet. Please note that this includes sales through mobile phones and tablets (i.e. m-commerce). E-commerce includes sales generated through pure e-commerce websites and through sites operated by store-based retailers. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. The definition of e-commerce is agnostic as to where actual payment takes place; if an order is initiated online, it is considered to be an e-commerce transaction, even if the order is ultimately paid for in-store (or elsewhere). As a result, all ‘click-and-collect’ and ‘collect-at-store’ transactions are counted as e-commerce sales. E-commerce excludes sales of: (a) Consumer-to-consumer (C2C) and business-to-business (B2B) sales, although please note that sales between businesses and consumers (i.e. B2C sales) on sites such as eBay are included; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts, etc.) and travel; (d) Sales of travel and holiday packages; (e) Revenue generated by online gambling sites; (f) Returned products/unpaid invoices; and (h) Internet sales from direct selling companies, as these are tracked in Direct Selling market size/shares. Example e-commerce brands include Amazon.com, Zappos.com, Apple.com, iTunes, Rakuten, Tesco.com, Dell.com, Coles Online, etc. 3rd Party Merchant sales through online marketplaces, such as Amazon.com, eBay.com and Walmart.com, are included and split out in shares. 3rd party merchants are the summation of sales that come from businesses that are present on an online marketplace (e.g. Amazon, Alibaba). Marketplaces are websites that allow multiple merchants to sell on the marketplace website, with the marketplace operator processing the transactions, but many marketplaces provide offer other services as to help with shipping, handling, payment, and product storage. The marketplace is not the merchant of record legally, but for the sake of shares, sales from 3rd part merchants are attributed to the marketplace brand operator.See All of Our Definitions
This report originates from Passport, our E-Commerce (Goods) research and analysis database.
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