E-Commerce in Ecuador

PROSPECTS

Familiarity increases trust of e-commerce among Ecuadorian consumers

E-commerce’s growth in Ecuador is driven mainly by increased access to the internet and ownership of smartphones. Social networks also contribute to e-commerce’s growth, with Facebook, in particular, encouraging interaction between consumers and brands.

E-commerce enjoys continued growth in 2019

E-commerce is predicted to see continued robust growth over the forecast period as companies invest in developing their technology and business strategies to increase their online presence. Consumers are increasingly keen to shop through the e-commerce channel, attracted by the convenience and often lower prices it offers.

Apparel and footwear leads e-commerce in terms of value share

Apparel and footwear held the highest share of current value sales in e-commerce in 2019, followed by consumer electronics. Within consumer electronics, the most dynamic product lines include mobile phones, computers, TV sets and some appliances.

COMPETITIVE LANDSCAPE

Amazon maintains leadership of e-commerce in Ecuador

Amazon.com Inc continued to lead e-commerce in a highly fragmented landscape in 2019.

Grocery retailers yet to venture into e-commerce

Grocery retailing remains underdeveloped within e-commerce, although leading chains such as Supermaxi, Megamaxi and Mi Comisariato are beginning to enter the channel. Such stores have launched web-based platforms showcasing their products and offering information including recipes, news and promotions to consumers.

Delivery companies expand throughout Ecuador’s major cities

Rising demand for the convenience offered by online purchases has led to the aggressive expansion of delivery companies across Ecuador’s major cities. Glovo and Tipti currently operate in Quito and Guayaquil.

Files are delivered directly into your account within a few minutes of purchase.