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Country Report

Internet Retailing in

E-Commerce in Georgia

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased competition expected in e-commerce as new entrants increase and established retailers enhance their online presence

The ongoing development of the e-commerce channel in Georgia in 2019 continues to offer new, smaller businesses looking to enter retail a promising track. Before e-commerce, smaller retailers faced a huge obstacle to entry in the form of large, established store-based retailers equipped with loyalty programmes, strong branding and financial strength.

Popularity of international e-commerce sites affected by currency devaluation

Access to the internet in Georgia continued to expand in 2019, and the number of tech-savvy consumers is growing. As consumers increasingly seek more convenience when shopping, they are turning to e-commerce.

Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth

The rapid development of banking in Georgia over the past decade resulted in higher levels of trust amongst consumers in online payment and other online personal finance systems. Indeed, lower rates of online fraud in inbound trade encouraged consumers to shop and conduct other financial transactions online without the fear of losing their money.

COMPETITIVE LANDSCAPE

Amazon.com remains leader due to wide range and wide awareness

Amazon enjoys a high level of brand awareness among Georgian consumers. Apparel and footwear, consumer electronics and media products are popular among the retailer’s customers.

E-commerce sales of grocery retailers gain significance

Goodwill Ltd continued its strong performance, ranking second in e-commerce in 2019 with its online portal www.goodwilldelivery.

Growing number of small domestic players continue to compete with bigger players

Smaller domestic players continue to enjoy success competing with large e-commerce players in 2019. The lack of a requirement for physical stores and large numbers of staff allows small companies to offer lower prices on their products.

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Samples

Internet Retailing Sample Report Internet Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Georgia?
How quickly is internet retailing growing in Georgia?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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E-Commerce in Georgia - Category analysis

HEADLINES

PROSPECTS

Increased competition expected in e-commerce as new entrants increase and established retailers enhance their online presence

Popularity of international e-commerce sites affected by currency devaluation

Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth

COMPETITIVE LANDSCAPE

Amazon.com remains leader due to wide range and wide awareness

E-commerce sales of grocery retailers gain significance

Growing number of small domestic players continue to compete with bigger players

CHANNEL DATA

Table 1 E-Commerce by Channel and Category: Value 2014-2019
Table 2 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 3 E-Commerce GBO Company Shares: % Value 2015-2019
Table 4 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 5 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

Currency devaluation challenges retailers, but consumers are coping

Rise in tourism driving growth in modern retailing

E-commerce soars with bright signs also ahead for forecourt retailers

Nikora takes lead from MAF Hypermarkets Georgia in 2019 thanks to Nikora XL expansion in hypermarkets

Ongoing growth ahead thanks to flourishing economy and tourism growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2018

Physical retail landscape

Cash and carry

Seasonality

Back to school
New Year

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Retailing GBO Company Shares: % Value 2015-2019
Table 22 Retailing GBN Brand Shares: % Value 2016-2019
Table 23 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 24 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 26 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

E-Commerce in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased competition expected in e-commerce as new entrants increase and established retailers enhance their online presence

Popularity of international e-commerce sites affected by currency devaluation

Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth

COMPETITIVE LANDSCAPE

Amazon.com remains leader due to wide range and wide awareness

E-commerce sales of grocery retailers gain significance

Growing number of small domestic players continue to compete with bigger players

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

E-Commerce in Georgia - Category analysis

HEADLINES

PROSPECTS

Increased competition expected in e-commerce as new entrants increase and established retailers enhance their online presence

Popularity of international e-commerce sites affected by currency devaluation

Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth

COMPETITIVE LANDSCAPE

Amazon.com remains leader due to wide range and wide awareness

E-commerce sales of grocery retailers gain significance

Growing number of small domestic players continue to compete with bigger players

CHANNEL DATA

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

Currency devaluation challenges retailers, but consumers are coping

Rise in tourism driving growth in modern retailing

E-commerce soars with bright signs also ahead for forecourt retailers

Nikora takes lead from MAF Hypermarkets Georgia in 2019 thanks to Nikora XL expansion in hypermarkets

Ongoing growth ahead thanks to flourishing economy and tourism growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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