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Country Report

Internet Retailing in

E-Commerce in Georgia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Online grocery the star performer, due to COVID-19

Goodwill edges past Amazon, thanks to huge boost in value sales of grocery

While third party merchants led in terms of value sales, Goodwill was the largest e-commerce player in 2020 and edged passed Amazon, due to the huge increase in value sales of food and drink, as consumers tried to avoid exposure to COVID-19. The website is the online version of the company’s store-based chain of hypermarkets and supermarkets and offers most of the stock present in the chain.

Amazon.com remains leader due to wide range and wide awareness

Amazon enjoys a high level of brand awareness among Georgian consumers. Apparel and footwear, consumer electronics and media products are popular among the retailer’s customers.

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Samples

Internet Retailing Sample Report Internet Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Georgia?
How quickly is internet retailing growing in Georgia?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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E-Commerce in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Online grocery the star performer, due to COVID-19

Goodwill edges past Amazon, thanks to huge boost in value sales of grocery

Amazon.com remains leader due to wide range and wide awareness

RECOVERY AND OPPORTUNITIES

Increasing access to faster internet speeds will drive value growth

Popularity of international e-commerce sites affected by currency devaluation

Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth

CHANNEL DATA

Table 1 E-Commerce by Channel and Category: Value 2015-2020
Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

E-commerce registers huge boost

Rise in local production, due to shortages of imported products

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2018

Physical retail landscape

Cash and carry

Seasonality

Back to school
New Year

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 9 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 11 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Retailing GBO Company Shares: % Value 2016-2020
Table 22 Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 24 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 26 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

E-Commerce in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Online grocery the star performer, due to COVID-19

Goodwill edges past Amazon, thanks to huge boost in value sales of grocery

Amazon.com remains leader due to wide range and wide awareness

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

E-Commerce in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Online grocery the star performer, due to COVID-19

Goodwill edges past Amazon, thanks to huge boost in value sales of grocery

Amazon.com remains leader due to wide range and wide awareness

RECOVERY AND OPPORTUNITIES

Increasing access to faster internet speeds will drive value growth

Popularity of international e-commerce sites affected by currency devaluation

Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth

CHANNEL DATA

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

E-commerce registers huge boost

Rise in local production, due to shortages of imported products

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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