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Learn moreMar 2021
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Over the review period, there were three major factors driving the e-commerce surge in Indonesia: the growing middle-class population, high internet and mobile penetration rates, and the fast growth of fintech and alternative financing options. These are the factors that contribute to availability and bridge between supply and rising demand.
In 2020, all e-commerce categories will see strong current value growth as sales are transferred from other channels to online. In line with decreased interest in apparel and footwear within retailing (due to consumers spending more time at home and have less need to dress up), apparel and footwear e-commerce will see the smallest growth rate in 2020 and, in fact, is the only category to see only single digit growth.
The penetration of e-commerce in the country is still concentrated in the Java area, which accounts for about 76% of buyers, followed by Sumatra (14%) and Sulawesi (4%). Based on the age of consumers, around 88% of digital shoppers in the country are millennials, between the age of 20 and 37.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Indonesia market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.