E-Commerce in Ukraine

PROSPECTS

Steps are being taken to increase the trust in online payments amongst Ukrainian shoppers

The greatest obstacle to the popularity of online shopping is a lack of trust regarding the payment and delivery process. Cash-on-delivery is still common amongst Ukrainian consumers when purchasing products online.

Foreign e-commerce continues to grow

The Ukrainian parliament recently passed legislation which aimed to increase tax revenue from imports made using postal services. Previously, any Ukrainian citizen could receive an unlimited number of parcels with a value of up to EUR150.

Apparel and footwear e-commerce retailers offer innovative solutions to increase sales

Apparel and footwear e-commerce retailers have listened to consumer feedback and are offering innovative solutions to the obstacles to purchase these types of products. The main delivery provider, Nova Poshta, for example is trialling fitting rooms in its post offices where customers can try on clothing and shoes before delivery.

COMPETITIVE LANDSCAPE

E-commerce retailers continue to innovate and evolve

The leading e-commerce retailers continued to innovate and evolve in 2019. Rozetka.

Companies continue to venture into e-commerce

Companies continued to venture into e-commerce by opening new online stores in 2019. The Eva drugstore chain, a major competitor to Watsons, was successful in e-commerce, whilst Vsisvoi, a Ukrainian producer of clothes and footwear, also introduced a multi-channel approach.

Make Up takes an innovative approach to e-commerce marketing

Make Up has a strong position among beauty and personal care e-commerce brands. In 2019 in invested in TV advertising campaigns with the theme “Do you know how much you overpay for cosmetics and perfumes? Look on makeup.

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