E Leclerc in Retailing

May 2010

French retailer E Leclerc is a regional player whose domestic market continues to account for the vast majority of its overall revenue. E Leclerc enjoys a strong position in the French hypermarkets channel, posting a particularly positive performance in 2009. The company benefited from a low price positioning during the economic downturn. An area of weakness is its international presence, with E Leclerc significantly lagging behind rival retailers in its international expansion efforts.

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Overview:

Euromonitor International's report on E Leclerc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of E Leclerc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of E Leclerc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of E Leclerc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts
SWOT – E Leclerc
Key Strategic Objectives and Challenges

Competitive Positioning

Leclerc Performance Versus Global Retailing Market
E Leclerc a Comparatively Small Player in the Global Context

Channel Opportunities

Strong Bias Towards Hypermarkets
Eastern European Potential for Hypermarkets
Leclerc Benefits from Low-Price Positioning in France
Acceleration of Leclerc Express Supermarket Expansion
Leading Player in Fragmented Parapharmacies/Drugstores
Health and Beauty is Set For Strong Growth in France
Internet Activities Yet to Take Off for Leclerc

Geographic Opportunities

Heavy Reliance on Domestic French Market
Leclerc Compares Badly With its More Internationalised Peers
Low-Price Positioning Provides Competitive Edge in France
Leclerc – An Important Player in Portugal
Growth Opportunities in Eastern Europe
More Rapid Outlet Expansion Essential in Poland
Leclerc Faces Up to Limited Opportunities in Slovenia
In Slovenia Leclerc May Have to Look to Other Channels
Ukraine and Croatia – Expansion Opportunities Still Exist
Ukraine and Croatia Remain Fragmented Grocery Markets

Brand and Private Label Strategies

Portfolio Centres Around Leclerc Brand
E Leclerc Benefits from French Consumer Price Sensitivity
Espace Culturel Continues to Grow Despite Downturn
Private Label Grouped under Marque Repère Umbrella
Private Label Hierarchy – E Leclerc

Operations

Operations – Alliances
Operations - Logistics

Recommendations

Key Recommendations
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