The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more40 pages, Aug 2013
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Tourism arrivals to East Africa grew by 5% in 2012 and continued growth is expected over the forecast period. Good economic growth is bringing new source markets to East Africa, such as the BRICs, and rising disposable incomes and urbanisation are driving business domestic and regional travel. As a result, East Africa is seeing a number of international airlines and hotels enter the market. This will make the region more competitive, offering higher quality services in the medium to long term.
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East Africa is showing solid economic growth, with Mozambique, Zambia, Tanzania and Ethiopia leading the way with real GDP growth of over 6% predicted for 2013.
The long awaited single visa for the East African Community has faced delays in its implementation due to a lack of consensus over fee collection but is a priority for 2013 according to the EAC Secretariat
East Africa is a diverse region, made up of 20 countries offering safari, beach , adventure and eco-tourism. Security is a concern in parts of some countries which has unfairly tarnished the whole region at times.
Tourism in the region has long focused on European and US arrivals, but source markets are changing with regional, Middle Eastern and Asian visitors becoming more of a priority.
The economic growth is encouraging investment in travel accommodation, and international hotel chains such as Marriott and Rezidor are opening their first properties in the region in 2013.
Due to the vast distances, air travel is the most effective way of getting around, with national legacy carriers facing increasing competition from low cost carriers, although legislation remains challenging for low cost operators.
With East Africa the most successful global location for mobile payments, the development of mobile apps for travel is growing throughout the region. Internet penetration however, is minimal in most countries.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.