East Africa: Poised for Growth

Economic growth continues

East Africa is showing solid economic growth, with Mozambique, Zambia, Tanzania and Ethiopia leading the way with real GDP growth of over 6% predicted for 2013.

Single visa for EAC

The long awaited single visa for the East African Community has faced delays in its implementation due to a lack of consensus over fee collection but is a priority for 2013 according to the EAC Secretariat

Security concerns remain

East Africa is a diverse region, made up of 20 countries offering safari, beach , adventure and eco-tourism. Security is a concern in parts of some countries which has unfairly tarnished the whole region at times.

Source markets changing

Tourism in the region has long focused on European and US arrivals, but source markets are changing with regional, Middle Eastern and Asian visitors becoming more of a priority.

Hotels chains entering East Africa

The economic growth is encouraging investment in travel accommodation, and international hotel chains such as Marriott and Rezidor are opening their first properties in the region in 2013.

Low cost airlines ready for growth

Due to the vast distances, air travel is the most effective way of getting around, with national legacy carriers facing increasing competition from low cost carriers, although legislation remains challenging for low cost operators.

Technology set to play important role

With East Africa the most successful global location for mobile payments, the development of mobile apps for travel is growing throughout the region. Internet penetration however, is minimal in most countries.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment