Strategy Briefing

East Africa: Poised for Growth

40 pages, Aug 2013

US$1,200

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About This Report

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Tourism arrivals to East Africa grew by 5% in 2012 and continued growth is expected over the forecast period. Good economic growth is bringing new source markets to East Africa, such as the BRICs, and rising disposable incomes and urbanisation are driving business domestic and regional travel. As a result, East Africa is seeing a number of international airlines and hotels enter the market. This will make the region more competitive, offering higher quality services in the medium to long term.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Economic growth continues

East Africa is showing solid economic growth, with Mozambique, Zambia, Tanzania and Ethiopia leading the way with real GDP growth of over 6% predicted for 2013.

Single visa for EAC

The long awaited single visa for the East African Community has faced delays in its implementation due to a lack of consensus over fee collection but is a priority for 2013 according to the EAC Secretariat

Security concerns remain

East Africa is a diverse region, made up of 20 countries offering safari, beach , adventure and eco-tourism. Security is a concern in parts of some countries which has unfairly tarnished the whole region at times.

Source markets changing

Tourism in the region has long focused on European and US arrivals, but source markets are changing with regional, Middle Eastern and Asian visitors becoming more of a priority.

Hotels chains entering East Africa

The economic growth is encouraging investment in travel accommodation, and international hotel chains such as Marriott and Rezidor are opening their first properties in the region in 2013.

Low cost airlines ready for growth

Due to the vast distances, air travel is the most effective way of getting around, with national legacy carriers facing increasing competition from low cost carriers, although legislation remains challenging for low cost operators.

Technology set to play important role

With East Africa the most successful global location for mobile payments, the development of mobile apps for travel is growing throughout the region. Internet penetration however, is minimal in most countries.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Market Background

Good economic growth ahead

Eastern Africa moving towards middle income status

Establishment of Common Market for EAC

East African Community single visa

Regional branding and image

Tourism Performance

East Africa vs global tourism performance

East African tourism performance

International arrivals to East Africa by key destinations

Source markets: International vs intra-regional

International source markets: Fastest regional growth

Outbound departures from East Africa

Case study: Uganda

Uganda top tourism destination

Regional domestic tourism

Trends

Social networking and technology

Business and conference tourism

Sustainability

Importance of Chinese market

Category Development

Travel accommodation overview

Oil boom helping to attract international chains

Regional and international luxury chains increasing supply

Hotel grading starting across the region

Transportation overview

Airline expansion and decline

Low-cost carriers expanding in East Africa

Safety standards and airport developments

Precision Air

Leading Tanzanian Airline

Opportunities and Future Outlook

SWOT analysis

Tourist board and government activities

Key opportunities

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Megatrends

Strategy Briefing

East Africa: Poised for Growth

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Economic growth continues

Single visa for EAC

Security concerns remain

Source markets changing

Hotels chains entering East Africa

Low cost airlines ready for growth

Technology set to play important role

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Background

Good economic growth ahead

Eastern Africa moving towards middle income status

Establishment of Common Market for EAC

East African Community single visa

Regional branding and image

Tourism Performance

East Africa vs global tourism performance

East African tourism performance

International arrivals to East Africa by key destinations

Source markets: International vs intra-regional

International source markets: Fastest regional growth

Outbound departures from East Africa

Case study: Uganda

Uganda top tourism destination

Regional domestic tourism

Trends

Social networking and technology

Business and conference tourism

Sustainability

Importance of Chinese market

Category Development

Travel accommodation overview

Oil boom helping to attract international chains

Regional and international luxury chains increasing supply

Hotel grading starting across the region

Transportation overview

Airline expansion and decline

Low-cost carriers expanding in East Africa

Safety standards and airport developments

Precision Air

Leading Tanzanian Airline

Opportunities and Future Outlook

SWOT analysis

Tourist board and government activities

Key opportunities

Why buy this report?

Want to find out more about this report?

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