Eastern Europe will continue to be the only world region to experience depopulation up to 2040, as natural change remains negative. Acceleration of the ageing trend will continue to be a key theme up to 2040, transforming the consumer landscape and putting further pressure on state resources. The urban population share will expand, yet population in the 10 major regional cities will drop. Moscow, the region’s only megacity, will continue to dominate.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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